How To Write A Press Release

If you have got your business news today press release content just right, and write in the style of your publication, you have got a great shot at getting your story out there. Providing relevant, accurate, and interesting statistics in a part of your news release means that journalists can just go with what is pertinent to them in writing about your product or service. This paragraph helps journalists to see that you and your company are someone worth following and that they are trustworthy enough to write about. Every press release needs to follow the same format guidelines - including where you put elements such as logo, contact info, title and subheads, byline, location, and date, copy, boilerplate, and closing info.

As noted above, you will want your format to include traditional business press release elements such as contact information, the word for an immediate release, a note on where you are located, and a brief bio on your company. Including these makes it easier for search engines to locate and rank the headline, and it helps ensure your readers and media know what the topic of your press release is. Knowing how your target audience is going to get your message is a big consideration in the way you write a press release. Before getting into the actual writing of the press release -- most importantly, start by choosing the angle that is meaningful for your target audience.

To write a press release, pick a target and newsworthy angle, format the document with relevant branding, create headlines and subheaders and write a news story that is objective and based on facts. When formatting your newswire press release, you want to write in a journalistic, direct manner, so that the reporter who may be writing about it can envision it as a piece for his or her news website. By following the boilerplate of the press release format, you are making sure the reporter knows how to find what he is looking for in your release, and you are making it easy for him or her to determine right away whether or not he or she wants to cover your ad.

Ideally, just reading a press release headline will give a reporter (and the reader) an overall sense of what the news is all about. Your next step is that the majority of journalists will make a decision about whether to read your release, 100% based on the headline. Make a compelling headline that is fresh, newsworthy, and intriguing, as this entire decision-making process takes around 3 seconds.

To make the lead paragraph compelling for readers, use it to incorporate the most relevant, compelling information, while also outlining your main points in your news wire press release. Write your press release copy, including the opening summary paragraph, body paragraphs, a boilerplate about each company mentioned, and the call-to-action. Provide journalists with the information they need to reach out to the company or individual behind the press release, so that they can build upon the release and develop it into a story.